Executive Thought Leadership
Mobilize future thinking throughout your organisation.
The best B2B content makes a business case for positive change. I work with senior leaders and SMEs to create persuasive thought leadership assets, packed with fresh insights and practical advice. B2B is drowning in generic content that will never see the inside of a boardroom. I’ll help you make waves by speaking to executives in their own language and telling stories tied to strategic priorities.
43
Brands supported
$20m+
In attributable pipeline
106
Execs & SMEs interviewed
4 yrs+
Typical client engagement
Bringing Big Ideas To Life.
The long, multi-stakeholder sales cycles in B2B demand a different kind of content; writing that looks you in the eye and delivers tangible outcomes, substantiated claims, and real-world proofs.
Lead Magnets
Capture leads and nurture prospects
In-depth assets like white papers, case studies, and ebooks allow you to explore industry trends and challenges – promoting the business pains you’re best placed to solve. I’ll help you demonstrate your expertise with hard-working content that warms the sales environment and drives new pipeline.
Account-Based Marketing (ABM/ABX)
Personalized content that seizes prospects’ attention.
Cracking open a complex account or spurring a long-tail opportunity into action requires the right mix of sector knowledge, business urgency, and personal empathy. I’ll help you laser-focus in on an audience of one, with assets that leave a lasting impression.
Deep-Dive Pillar Posts
Build a sharp & discoverable editorial presence.
For engaging audiences at the top of the funnel, long-form blogs and articles allow you to drill into complex topics customers are hungry to understand. Whether their for your website, LinkedIn, or an industry publication, I’ll promote your subject matter experts and optimize everything for SEO & GEO
Partner & Field Marketing
Approval-ready and objection-free assets
Co-branded content is a balancing act: represent two brands equally, satisfy multiple stakeholders, and amplify a shared value proposition that feels credible to both sides. I’ll help you find the messaging synergies in complex partnerships, moving smoothly from initial brief to final approval.
Ebooks
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White papers
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Research reports
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Insight articles
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Case studies
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Pillar posts
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LinkedIn articles
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Lead magnets
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ABM assets
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Ebooks ● White papers ● Research reports ● Insight articles ● Case studies ● Pillar posts ● LinkedIn articles ● Lead magnets ● ABM assets ●
Recent projects
What I’ll actually do.
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Not sure what story you need to tell? I’ll help you identify a theme and create a fresh new narrative that’s tuned to the needs of your target audience.
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I’ll interview your SMEs, review your current content, and then dive into desk research – finding the supporting sources to support a compelling and credible story.
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Before the writing starts I’ll share an outline so you can check that we’re on the same page, suggest tweaks and additions, and help give shape a brilliant v1.
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I’ll write copy that maps perfectly to your marketing and corporate templates, eliminating friction when it moves to design: strict character counts, maximum page lengths, or required formatting for boxouts and pull quotes.
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I’ll learn your business vocabulary and understand your customer personas to ensure the language mirrors your ToV guidelines.
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Campaign assets don’t sell themselves. I’ll create the landing page, social posts, and email copy to complete the campaign content package.
"Mark is a thought leadership expert and our go-to copy craftsman. I trust him to manage interviews with our senior execs, and he always delivers content that’s credible, original, and engaging."
Thought Leadership and LinkedIn
The attention economy is real, and LinkedIn has emerged as an essential channel for amplifying thought leadership via company executives and SMEs.
B2B buying decisions are influenced by the people we trust, and the content we consume.
After years leading a LinkedIn program for NTT DATA, I understand how to create content that makes people stop scrolling.
I’ll help you turn attention into conversations by connecting your expertise to the issues your audience cares about, giving people a reason to engage with your ideas and building relationships that can create opportunities over time.
Make the shift to ideas-led selling.
Here’s how we’ll engage:
Carve out a distinctive PoV ➜
We’ll start by uncovering a big idea rooted in your solution expertise and business ambitions. I’ll then strengthen it with original insights, data, and proof points to create a compelling point of view that's both credible and relevant to your audience. Next step: activate it across marketing and sales to maximize reach and commercial impact.
Place your experts center stage ➜
Throughout the process, I’ll work closely with your subject matter experts and business leaders, helping them articulate their knowledge and deriving practical insights to inform each piece. Leveraging your experts ensures we create thought leadership content that reflects the unique perspective of your business, and seeds confidence with customers.
Move from thought to market ➜
The end result is content that equips business leaders, account leads and sales teams with the insight and evidence they need to tell compelling stories and have more meaningful conversations. This approach takes you from thought to market, helping you build the kind of customer relationships that support business growth.
Long-form content
(still) reigns supreme.
So, what’s it going to cost?
Every project is different. My quote is based on an hourly rate x how many hours I estimate the final output will take.
That depends on a few things:
Complexity: How technical or challenging is the subject matter?
Research: Can I work mainly from your brief and existing materials, or do I need to dig deeper?
Scope: Are we writing from scratch, editing existing copy, or creating something entirely new?
Expert input: Will I need to interview your subject matter experts? How many calls will be required?
Deadline: How quickly do you need the work turned around?
Edits and feedback: Two rounds of substantial edits are included in every quote.
Once I’ve reviewed your requirements, I’ll give you a clear price and delivery date. No guesswork, no unrealistic promises, no surprise costs.
Let’s link up.
Join the brands and senior leaders who’ve become thought leaders on LinkedIn.
Have an idea you'd like to explore? Send me a full brief or even an initial thought.
There's no commitment or complicated sales process. I'll get back to you within 12 hours.