Smart copy for
the ideas economy.
B2B growth content for audiences and algorithms.
In B2B, Content Is The Brand.
The more sophisticated the proposition, the clearer the messaging needs to be.
I help B2B brands make complex solutions and services easier to understand – and easier to care about.
Expect journalism-quality copy, rigorous research, professional customer and SME interviews, and the editorial judgment to turn expertise and data into content people want to read.
SEO and GEO optimized. Sharp, engaging and unmistakably B2B. Writing that gives technical ideas a crisp commercial edge.
Move faster and maintain narrative control.
100% Human Writing
Premium, human-written B2B content delivered at modern speed. I’m an accomplished business writer crafting everything from research reports to email cadences.
Scalable Resource
Add an expert writer, researcher, and editor – on contract or on demand. I’ll integrate seamlessly, scaling capacity and accelerating delivery from day one.
Optimized AI Copy
Turn your raw AI drafts into clean, brand-safe content. I’ll refine, fact-check, smooth, and elevate machine output so it reads as polished, on-brand, and human.
Partner Marketing
Produce persuasive, objection-proof content that aligns multiple stakeholders and keeps co-branded campaigns moving — from first brief to final approval.
Sales Enablement
Give sales teams the words and tools to move conversations forward. I create practical enablement assets that help take the friction out of selling.
Proposals & RFP Management
Turn complex requirements into clear, compliant, and persuasive proposals. I’ll shape your evidence and USP to answer the brief & strengthen your case.
60+
Clients helped
4+ years
Average engagement
1 million+
Words written
$21 m+
Pipeline contribution
Assets for every stage of the sales cycle.
Case Studies
Make Success Your Strongest Sales Story
The best case studies demonstrate how your technology solved a real business problem and created value. I turn complex customer stories into sharp, credible narratives that give prospective buyers a reason to believe.
Web Copy & Landing Pages
When Every Word Needs to Work Harder
Your website has a lot to do: explain, convince, convert, and perform in search. I write persuasive web copy that speaks to real buyers – without sacrificing SEO or sounding like it was written for an algorithm.
White Papers & Ebooks
Give Complex Ideas the Attention They Deserve
Good thought leadership makes complex topics clear, useful, and compelling. I help warm the sales environment with authoritative long-form assets that educate buyers and keep your brand in the conversation.
Executive Ghostwriting
Turn Ideas and Insights Into Tangible Assets
Your executives have the experience. They don't always have time to publish it. I work behind the scenes to transform your subject matter experts’ advice, opinions, and ideas into polished thought leadership.
Success
story:
Could one white paper fill your quarterly pipeline?
Recent Projects.
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"Mark is a thought leadership expert and a great writer who always delivers copy that’s credible, precise, and engaging."
— Aurélia Guillaume-Fabbri, Senior Manager, Content Strategy & Experience, Autodesk
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"After four years working with Mark on key partner marketing projects, I cannot speak highly enough of his work. He goes above and beyond in record time. He always comes to the table with his homework done and oozing with ideas."
— Aisling Mahoney, EMEA & LatAm Partner Marketing Director, Informatica
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"Mark worked closely with our team to develop high-impact content for each stage of our sales cycle. He made our execution much more agile."
— Melanie Ofenloch, Chief Marketing Officer, ION Energy Trading
It’s good to talk.
Ask me about rates, turnaround times, clients, samples, processes, references — or anything else.
Whether its a full brief or an initial idea. No commitment. No-fuss. I reply within 12 hours.
Agency depth and quality. Freelance price and flexibility.