linkedin ghostwriting

Make Your Expertise Worth Reading

I work with founders and executives to tease out their best ideas and shape them into sharp and shareable content. From an anecdote or a conversation to a fully-developed take, I handle the writing so you can focus on what you do best. I’ll work with you to find the right angle and capture your voice, bringing editorial judgement and years of LinkedIn content expertise to every post and article. You know your stuff. I’ll help you say it.

SEE THE WORK

60+

executives & founders helped

3x

average account growth

4+ Yrs

linkedin focused work

0 hrs

you need to spend Writing

my linkedin services

Linkedin-native copywriting

Attention-grabbing content structured for maximum impact.

Posts, carousels, articles and newsletters written in your voice, built around ideas worth sharing. I find the angle, shape the argument and handle the writing. You review and approve, or leave publishing to me.

executive thought leadership

Amplify your take on the topics customers care about.

Bring your perspective to the issues and debates shaping your industry. I help you develop a distinctive point of view and turn it into content that demonstrates your expertise, contributes to the conversation, and gives prospects a reason to listen.

linkedin content strategy

Build a sharp and well-defined editorial presence.

A clear editorial roadmap built around your expertise, audience and business priorities. I develop topics and angles to give your content direction, with a practical plan for what to publish and when.

company page management

Create a business presence worth following.

Company pages can struggle to get attention. I help yours stand out with content that goes beyond product updates and corporate announcements. With a clear editorial direction and consistent publishing, your page can be a hub where people discover what you know and how you think.

  • "Mark helped me build a distinctive thought leader position in a complicated market. He is great at navigating potential messaging traps and coming up with creative new approaches."

    —Libby P., VC Advisor, London

  • “Mark has an incredible ability to adapt his writing style to my way of expressing myself, from LinkedIn posts to articles and guest blogs, his versatility has helped me craft a cohesive personal brand.”

    —Anthony R., Agency Founder and Creative Director, NYC

  • "Mark has been a game-changer in managing my LinkedIn content. His strategic approach and creative insights have significantly boosted engagement and visibility. I found him to be proactive and easy to work with. Highly recommended."

    —JP, Serial Entrepreneur, Munich

  • "Fantastic work. Great quality posts and articles with minimum edits required, completed in a timely manner – and it sounded like me! Would definitely work with him again."

    —Rob, Managing Director, Cybersecurity Consultancy, London

what i’ll actually do:

  • I’ll interview you to learn how you speak, think, and explain things, then develop an author persona that’s recognizably yours.

  • Turn conversations, experiences, opinions and observations into building blocks for content.

  • Use my journalism training to recommend what’s worth publishing, find the strongest angle, and express each idea with clear point-of-view.

  • Turn those ideas into sharp posts, carousels, newsletters, articles, and other LinkedIn-native formats.

  • Explore industry developments, problems and trends through the lens of your opinions and expertise.

  • Build on recurring themes and set a coherent editorial direction, so individual posts add up to something over time.

Get Started

linkedin content that continuously improves

I monitor performance, identify what drives engagement and use the data to refine your editorial approach over time.

No templates. No generic AI filler. No copy-and-paste posts. Just thoughtful, well-crafted content that earns attention and helps the right people understand what you bring to the table.

  • EXECUTIVE COACH

  • Software Company Founder

  • Marketing AGENCY FOUNDER

  • CleanTech Founder

  • Digital transformation leader

social media content at scale

My LinkedIn expertise was built leading a sustained, multi-year content programme for NTT DATA, covering executive profile building, thought leadership, sector campaigns, and lead-generation.

That experience gave me a practical understanding of what makes LinkedIn content tick: finding the right ideas, developing a distinctive point of view for specific audiences, and planning content to achieve commercial objectives.

I now bring that experience to founders and executives who need a more impactful LinkedIn presence.

READ THE CASE STUDY

have a project in mind?

Getting started is easy ➜

We begin with a conversation about your business and what you want your LinkedIn presence to achieve. If you have a clear brief, great. If you have ideas but aren't sure what to say, I can help find the themes and topics worth developing.

You direct, I drive ➜

From there, I develop and write your content, usually sending a batch for review each week. You can approve, edit or give feedback, and I handle the rest. If you'd rather stay out of the publishing process, I can take care of scheduling too.

Deliver and grow ➜

We’ll stay in touch by email or regularly scheduled calls, whatever works for you. I'll also provide you with monthly tracking reports and actively suggest new topics and approaches that build on our previous successes.

let’s talk

Questions about rates, turnaround times, samples, clients, or how the process works? Have an idea you'd like to explore?

Send me a full brief or just an initial thought. There's no commitment or complicated sales process. I'll get back to you within 12 hours.